How to Link Customers to Put a Review on Amazon
Editor'southward Note: Thanks to Henson Wu from FeedbackWhiz for the following guest post.
Product reviews are an important part of the Amazon market. Well-nigh anybody checks product reviews before making a purchase, and effectually 84% of people will trust a product review as much as a recommendation from a friend or family member.
Unfortunately, most customers do non go out production reviews. Production reviews are disquisitional to your success, but they can be hard to come past. So what is a seller to do? How exercise you prompt customers to go out product reviews on Amazon without violating Amazon's strict terms of service?
One highly constructive style to encourage customers to write reviews is to use email marketing.
Using email marketing to encourage customers to write reviews
Email marketing is a virtual form of client service, making it vital to whatsoever due east-commerce seller. If yous were running a brick-and-mortar store, you'd exist friendly and helpful to your customers and promise that, in part, this is plenty to bring them back in the future and even recommend your services to others. It won't e'er work, simply it will work often enough to make a difference to your bottom line. Electronic mail marketing, when done properly, can accept the place of these face-to-confront interactions.
Using a software tool similar FeedbackWhiz, you tin can automate the process and pattern email templates to maximize their effectiveness towards their intended purpose. FeedbackWhiz enables you to answer promptly to heir-apparent communications, strengthening the relationship and setting you up for more purchases from them in the future. You can besides utilize email marketing to encourage customers to write reviews on Amazon.
Customers look a quick response from you. Satisfying this expectation may be plenty to prompt positive seller feedback, but it might not be enough to get a positive product review. Fortunately, there are a few steps you can follow to increase your take a chance at success.
Here'southward what you demand to know in order to gear up up a successful email campaign and kickoff receiving more Amazon production reviews now:
Setting up a successful e-mail campaign
Once a buyer purchases a product, you lot should follow upward with a short series of emails. Using FeedbackWhiz'south automation tool, you can set up and pattern this series well in accelerate and so that your communications leave how and when you lot need them to.
The timing of your emails will depend primarily on the blazon of products you lot sell. Some products require more fourth dimension earlier an authentic product review tin can be left. If yous sell a skin cream, for example, y'all might desire to transport your follow-upwards emails after the buyer has had enough fourth dimension to employ the foam and meet its furnishings.
On the other paw, if y'all sell small and inexpensive products or products that serve specific and applied purposes, you probably want to send your follow-upwardly emails sooner. These products are less likely to stay in the buyer'south listen, specially if they piece of work as they should. In reaching out closer to the fourth dimension of purchase, the likelihood of receiving a product review increases because the item is still fresh in the buyer'south mind.
Typical email sequence
No affair what production you are selling, a typical e-mail sequence should look a little something like this:
- Order confirmation: Once an order has been received, email the buyer to let them know that you have received their order and inform them of when the item will be shipped.
- Shipping confirmation: Once an gild has shipped, email to the customer to let them know that the package is on its way. Include a tracking link so they tin can cheque up on the location of their order.
- Buy follow-up: In one case you have shipped the production, wait until the buyer has had the gamble to use and familiarize themselves with the product and and so send a follow-up. Equally mentioned above, the timing of this email will depend on the nature of the product. This email is a check to make sure that everything is okay. Information technology'due south also a reminder for the client to get out an honest product review. Be careful with your linguistic communication; Amazon does not allow you to ask directly for a positive product review. Merely inquire the buyer to have a moment to share his/her experience.
In the order and shipping confirmation emails, y'all might also consider including extra content. The nature of this content will vary depending on the product. For instance, adding a PDF that includes product utilize tips or some sort of valuable additional information can go a long mode to increase customer satisfaction with both you and the production, making them more inclined to leave you a production review.
While yous may be tempted to add together more than emails to the sequence, less is often more. Whatever more than three emails and y'all run the risk of alienating your customer. Open rates trail off later these get-go communications. If you do not receive a product review afterward three emails, it is unlikely that you ever will.
Creating the design and content of your electronic mail serial
The manner you lot shape your content can have a considerable impact on your success in soliciting product reviews. Designs should exist clear, uncluttered, and concise. The writing should be friendly, helpful, and not too sales-orientated.
The subject field line
Brainstorm by grabbing the buyer'due south attending with a solid subject line. Brusk, sharp, and urgent subject lines are crucial to improved open rates. Personalize the subject area line by using the buyer's proper name and the product they take purchased. With FeedbackWhiz, y'all can A/B test your subject lines to rails open up rates and decide which version is about effective.
Blueprint
When it comes to content, unproblematic details like your color choices tin can influence customer behavior. Blood-red, for case, is a powerful colour that evokes desire and action. It tin brand a buyer more likely to purchase or click on a link. Yellowish and orange are two of the most striking colors on the spectrum and are ofttimes used by marketers to grab a reader's attending. As the first color seen by the eye, xanthous should exist used to highlight areas you want people to run into. Think of your intention and plan your color choices accordingly.
Email marketing is far from an verbal science. What works for ane seller may non always piece of work for everyone else. Pay shut attention to your open up rates and where your product reviews are coming from. Through tracking these metrics, you tin fine-tune your email sequence to be fifty-fifty more effective. Getting this part correct could be the fundamental to getting more than product reviews on Amazon, increasing your seller rating, and improving your sales.
Henson Wu is the co-founder and CEO of FeedbackWhiz. FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B exam subject field lines and view open charge per unit analytics. Transport or exclude emails based on triggers such every bit refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all production reviews. Instant notifications whenever a review is posted. Monitor all product listings and go alerts when critical events such as hijackers, purchase-box loss, and listing changes occur.
As well published on Medium.
Source: https://www.pickfu.com/blog/how-to-encourage-customers-to-write-reviews-on-amazon/
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